Newfoundland Diagnostics, a leading UK provider of rapid at-home health tests, is proud to announce a new partnership with the Guildford Flames ahead of the 2026/27 Elite Ice Hockey League season.

As part of the two season agreement, the Newfoundland brand will feature on Guildford Flames jerseys and the ice rink providing front and centre visibility at every Flames home game throughout the 2026/27 and 2027/28 seasons.

The partnership brings together two organisations that share a commitment to performance, resilience and proactive wellbeing. Ice hockey is one of the fastest and most physically demanding sports in the world, where preparation, recovery and quick decision making are essential. Newfoundland believes those same principles apply to personal healthcare, where self testing can help people take early action and stay in control of their health.

Newfoundland Diagnostics is the UK’s leading self-test provider, offering a wide range of rapid at-home health tests designed to give people fast, private and accessible insights into their health in minutes. Its products are available through major retailers, pharmacies and online platforms across the UK.

Michael Hodnett, Director at Newfoundland Diagnostics, said:

“We are incredibly excited to partner with the Guildford Flames, a team that I grew up watching - and a club with a fantastic reputation, passionate fanbase and strong community presence. Ice hockey is built around resilience, speed and performing at your best, and we see a real connection between those values and the importance of empowering people to take control of their health through fast, accessible self testing.

This partnership is about more than branding. It is about helping normalise proactive healthcare and reaching new audiences with the message that understanding your health should be simple, convenient and accessible. We are proud to support one of the UK’s most exciting ice hockey teams and look forward to working together over the coming seasons.”

“We are pleased to welcome Newfoundland Diagnostics as part of the Flames team,” said Kirk Humphreys. “In our business we spend a lot of time thinking about the health of players and getting fast access to diagnosis and treatment to keep them on the ice, but we know that health and wellness is not unique to elite athletes. We are excited to join with Newfoundland in their efforts to help people access key health related products.”

The partnership reflects Newfoundland’s continued investment in sport, community engagement and public health awareness, while reinforcing the growing role of rapid self testing in modern healthcare.

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